Pay Per Click also known as PPC is a type of Search Engine Marketing where you pay a search engine every time a potential customer clicks on your ad. These ads usually appear on network partner sites or in search engine results when somebody searches for a relevant keyword. PPC Marketing specialits have a great demand in the job market in India. Paid search industry jobs are highly paying in India as well as in other countries. Though there many PPC jobs readily available, there are very few skilled search engine marketers available. Looking at its demand, we have organized this (PPC) Pay Per Click Marketing training program in Mumbai.
Due to great demand for Pay Per Click Marketers in India and abroad, skilled PPC specialists can afford the luxury to choose and pick their clients or/and jobs. PPC jobs are very challenging and require creativity; thus there is good job satisfaction too. One can also use these skills to start their own entrepreneurial start-ups which are highly profitable.
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Our PPC (Pay-Per-Click) training program is ideally suited to those who are interested in gaining in-depth knowledge in paid search engine marketing practices. This PPC training course is complementary to our SEO training course. Our PPC training Course mainly focuses on the top 3 search engines - Google, Yahoo and Bing (MSN). We, however, teach the PPC Concepts and strategies mainly using Google AdWords Advertising Platform. Attendees will gain exposure to the best practices and secrets about using Google AdWords. This training program will cover on practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimization. We will also review click fraud tracking and landing page optimization. The PPC training course is focused on how to improve paid search marketing ROI for your own website.
1.Overview of SEM
2. Different types of SEM methods
3. Overview of Search Engine Optimization (SEO) v/s Paid search (PPC)
1. Assessment of your website, strategy for online marketing & Pay Per Click campaigns.
1. Different types of paid search marketing
2. How to Plan PPC campaigns
Goals Setting
Selection of Key phrase
3. Strategy for Targeting
Search Versus content networks
Listing position strategy
Techniques for Keyword Matching
4. Bid & Budget management
Setting budgets
Day parting (overview)
5. Ad creation, testing and optimization
Landing page strategy
Copywriting strategy
Click fraud
1. How to set up a Google AdWords campaign
Structure of Ad campaign and its set up
2. How to Target your ads
Google search & content networks
Keyword targeting versus placement targeting
3. How to create ads
Different types of Ads
4. How to improve your Google AdWords performance
Performance factors
Quality score explained
Google website optimizer
5. Measuring your results
Measuring performance using Google Analytics
Google AdWords reporting
Setting up Google AdWords conversion and goal tracking
Cross channel tracking
1. Yahoo! Search Marketing
2. MSN AdCenter
All Attendees must have a curious mind and passion for digital media. Candidates preferably should have at least basic awareness of pay-per-click (PPC) search engine marketing. Knowledge of advertising, copywriting, marketing, actual working experience in creating PPC ads is a plus.
